Web Content Management market has seen many turns for the last years. I still remember Gartner saying not so long ago that Web Content Management would stop existing as an independent market. However, in 2009 Gartner changed his opinion and promoted WCM market back to Magic Quadrant Status.
According to other analysts WCM market is estimated at $635 million in 2009 and predicted to become $1.5 billion by 2014. With the changing role of company's web presence and WCM marketing channels the market shows a positive dynamism.
Despite general economic stagnation leading WCM vendors such as Sitecore doing rather well both financially and otherwise introducing new offerings and possibilities of their flagship solutions. As content consumption patterns shift from traditional web pages to a more multi-channel personalized content ecosystem new integrated solutions come to the scene, such as real-time personalization and analytics provided by Sitecore online marketing suite. As such vendors might continue to leverage specified solutions and packages.
Another factors are consolidation and integration. New environment dictates WCM to go beyond the literal management of Web content as companies look for the one-stop-shop to handle all information management and manage its Web Presence, especially in marketing, e-commerce & media. Growing content needs quick & easy means of integrating into widgets, apps, iphones, android apps so API's and SOA for content services will be critical as well.
And, of course the main buzzword of the decade is Cloud, seems there is no tech industry escaping this invasion. As budgets become tighter and capital expenditure endures greater scrutiny some traditional vendors might turn to the Cloud to enable their solutions to quickly be installed and setup within these dynamic infrastructures. However, there are many reasons why industry will not move quickly towards the Cloud, such as issues with integration with CRM & back office systems.
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