Shortly About Me

Professionally educated marketing and business development specialist with 5+ years of practical experience in IT services and outsourcing industry.

Bring an in-depth knowledge of Central and East European IT service market and experienced in developing resultant sales strategies as well as expanding existing relationships with assigned customers.

#2 LinkedIn People Search for "IT Outsourcing Ukraine".


Web

Everything goes to the Web! Everything goes online! 

Such statements are very popular today. Today, most people spend all their day online, working on cloud applications, chatting with their friends on Facebook, or searching for needed service/product on Google.

Over the years there has been a dramatic increase in business advertising and marketing over the Internet. The true potential and opportunities to reduce costs, lower risks and reach out to truly unlimited global market attract not only large corporations, but also small and mid-size businesses to embrace the practice.

Today, there are approximately 1.5 billion users in the world conducting more than 14 billion searches and spending over 500 billion minutes per month on social networks, and these figures are growing every day. The ability of internet channels to access global audience at the precise moment each customer is looking for a specific good or service is a unique quality of the medium that allows it to grow faster than any other types of media.

Until recently, Internet Marketing has been about websites and Search Engine Optimization (SEO). Together with internet advertising and link-building techniques they formed Search Engine Marketing (SEM) designed to improve website's position in search results and increase the volume and quality of the traffic.

The rapid growth of technology has changed behavior model and information standards. The human need for social interaction and democratization of information has created the new type of communication and interaction medium known as Social Media. One of the greatest benefits of social media is a tendency to create attention, links and massive amounts of traffic to your websites.

Designed to use the Internet and web-based technologies to transform broadcast media monologues into social media dialogs, the practice has seen a quick adoption as numerous companies and brands have begun exploit social media platforms and channels to market their products. Social Media took a wild ride last year, Linkedin grew to a major business generation platform, while Facebook became a lifestyle. As a result companies became serious about using their web presence as a viable business tool.



Where We Come In



While this evolution opened up new horizons, it also brought a completely new set of challenges to business embracing social media to maximize their presence, boost traffic and streamline marketing efforts. Being in one of two common situations companies either don't have the time for social media, or don't know how to make heads or tails of the social media scene. That's where we come into the game. We have the time, expertise and passion for social media, and we know how to plan, organize and execute a measurable and results-driven strategy for your business.


What we can do


Innovation, Creativity and Focus is what sets SM professionals apart. Understanding that today's web is far more extensive than Google, Twitter and Facebook we scan the whole Internet to locate your message where influential dialog transpires.

We bring unique skills of social media, search engine optimization, pey-per-click advertising, web design and blogging to synergentically integrate social media and search engine optimization to establish effective social ecosystem, boost your web presence and grow your business.

Engaging with online communities, blogs and networking sites we realise the potential social media offers for your business. We plan and implement social media strategy in the way that can bring quantifiable results in promoting your products and services.
We leverage unique benefits of multiple channels and create maximum synergy through the integrated approach. To establish effective web presence and reach out to key audience we provide the following nomenclature of services:


Social Media Marketing

Social networking and interactive websites are becoming stronger and more influential. Drive sales from social media websites..


Search Engine Optimisation

A successful organic optimisation strategy will generate revenue and establish your business.

Pay Per Click Management

Unique targeting and tracking opportunities. Minimising Cost per Click and maximising ROI is key to Pay Per Click campaigns. Drive profits.


Web Site Optimization

Improve and fully monetise your website. Landing pages, usability enhancements find more leads, achieve higher conversions and improve traffic.


Reputation management

Protect your brand online. Facilitation of favorable dialogs around brand, formation of communities and interest groups.


For more information please contact me at sergey.lesnikov@gmail.com